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  • (1) I need to know the market penetration of aluminum wheels in the automotive industry as a whole (auto, trucks, trailers, etc. I need a percentage (%)as current as possible. (2) Size number of wheels or in dollars, of aftermarket salews of aluminum wheels year by year for past 2-3 years


  • Thank you for the question. Please notify me if you need any clarification of my response. Hope this helps. Good luck!
    -Anthony (adiloren-ga)

    *****************AUTOMOTIVE MARKET FOR ALUMINUM*****************

    *About 50% of vehicles world wide use aluminum wheels

    http://www.ronalusa.com/shopping/
    <Most aluminum wheels are CAST one piece wheels.  This comprises approximately 80% of the marketplace and are the most common.  There are different casting methods and heat treatments available, as well.  Finally, the quality of alloys used, from recycled aluminum cans to hi-grade alloys, affect the porosity and hence, the strength and durability of the wheels.  These production processes are also the most cost effective, hence you will see these as the most common type aluminum alloy wheels used in the factory production cars (OEM) industry, as well as the aftermarket industry.  The quality in the final prep and painting of the wheels naturally affects their appearance, and reflects a certain quality standard in regards to their durability to rust, corrosion, and appearance.>>
    *About 35% of vehicles in the U.S. have aluminum wheels

    http://www.wheelcollision.com/wccpress.html
    <35 percent (United States)>>

    http://www.fordvehicles.com/help/glossary/
    <>
    Aluminum industry market reports:

    Aluminum Industry Roadmap for the Automotive Market (May 1999)
    http://www.oit.doe.gov/aluminum/pdfs/autoroadmap.pdf
     
    The Midas touch
    http://waw.wardsauto.com/ar/auto_midas_touch/

    <"There wasn't any chrome on a car in '92, so there was nowhere to go but up," says Marc Santucci, president of ELM International Inc., an automotive market research company that recently studied the chromed-wheel market. He predicts the popularity of chromed aluminum wheels to continue to soar through 1997, with installation rates as high as 10% to 15% at Cadillac, the first to offer them as factory items. That's not bad for a $1,200 option that yields an estimated profit of about $800 per vehicle. Chromed wheels are a $1,500 option on a '95 Jaguar. Industry sources say they only cost OEMs about $90 each ($360 per car) to produce.
    Ford Motor Co. and Chrysler Corp. also now offer chromed wheels for around $1,000 on several models.>>
    Major players in the aluminum wheel business:

    Enkei International:

    Business Wire
    June 15, 2000

    <<"Hillwood looks forward to providing an atmosphere at Alliance for Enkei to grow and increase its presence as the top provider of aluminum wheels in the world," said Hillwood Marketing Manager Steve Aldrich. "Enkei joins a growing list of companies at Alliance that are the best in their respective fields." While Enkei (www.enkei.com) develops and manufactures aluminum wheels for both OEM and aftermarket distribution for automobiles and motorcycles around the world, Enkei International has taken the initiative to become the industry leader in aftermarket aluminum wheel development and distribution.>>
    Enkei and Superior Industries International are the top 2 manufacturers

    Fort Worth Star-Telegram
    June 16, 2000, Friday

    <>
    Teikoku Databank
    ENKEI CORPORATION

    "Enkei is the world's largest manufacturer of aluminum wheels. "

    Fiscal Year End: Mar. 2003 Mar. 2002 Mar. 2001
    Sales (million yen): 42,000 32,000 30,645

    Superior Industries International, Inc. Annual Statement:
    http://www.superiorindustries.com

    < design and manufacture of motor vehicle parts for sale to OEMs on an 
     integrated one-segment basis. We are one of the largest suppliers of cast 
     and forged aluminum wheels to the world's leading automobile and light truck 
     manufacturers, with wheel manufacturing operations in the United States, 
     Mexico and Hungary. Customers in North America represent the principal 
     market for our products, with approximately 10 percent of our products being 
     exported to international customers or delivered to their assembly 
     operations in the United States. >>

    < 2003 and 87% of total sales in 2002. Although the loss of all or a 
     substantial portion of our sales to either or both of these two customers 
     would have a significant adverse impact on our financial results (unless the 
     lost volume could be replaced), we believe this risk is offset due to 
     long-term relationships with both, including multi-year contractual 
     arrangements. We also manufacture aluminum wheels for DaimlerChrysler, Audi, 
     BMW, Isuzu, Jaguar, Land Rover, Mazda, MG Rover, Mitsubishi, Nissan, Subaru, 
     Toyota and Volkswagen.>>

    Hoover's Company Records
    2004
    Superior Industries International, Inc.  
    TICKER: SUP     EXCHANGE : NYSE
    http://www.superiorindustries.com

    <tailers sell Superior Industries' accessory lines, which include custom suspension systems, exhaust extensions, lug nuts, and steering-wheel covers. Chairman and president Louis Borick and his extended family own about 20% of Superior Industries. Combined shipments to Ford and GM account for 85% of sales.
    2003 SALES($mil.)- 840.3 
    1YR SALESGROWTH- 7.4%>>


    Nelson's Public Company Profiles

    <<5-YEAR SALES/NET INCOME: 
     
     Year                        Sales $           Net Income $       $EPS 
     
    Last Year                840,300,000           73,700,000        2.730 
    2 years ago              782,500,000           78,200,000         2.91 
    3 years ago              643,300,000           55,300,000         2.10 
    4 years ago              644,800,000           79,900,000         3.04 
    5 years ago              571,700,000           70,800,000         2.62 >>

    ALCOA:

    US Business Directory

    <>
    LOC-SALES: 1,000 -  499,999    AA

    GENERAL AUTO ALUMINUM FACTS

    http://www.autoaluminum.org/apps.htm
    <<* Aluminum is the third most used material in vehicles, behind only steel and iron. * Since 1990, the use of aluminum has doubled in cars and has tripled in the lucrative light truck market. * Aluminum use is still growing, largely due to its environmental, safety and driving performance advantages. * Average passenger car aluminum content is 267 pounds per vehicle; average light truck aluminum content is 279 pounds per vehicle.>>
    U.S. Auto Industry Makes More Use of Aluminum
    Washington, 25 Feb 2004 (Voice of America News)
    http://www.aluminum.org/Template.cfm?Section=Home&template=/ContentManagement/ContentDisplay.cfm&ContentID=6509
    <"Content in cars is going up and making cars heavier which makes them more difficult in terms of fuel economy and things, and therefore people are starting to put more aluminum on cars so they can deliver more content to consumers," he said.
    Cost is always a concern for automakers. Mr. Milner compares the price of aluminum with the more widely-used steel.
    "Aluminum in the raw material stage is more expensive than steel, and that just has to do with where Mother Nature put it in the ground and how you have to process it," he said. "So we spend most of our time working with our designers and other people to make that cost difference less and less, and in some cases we can make the cost about the same."
    Until recently, aluminum was considered hard to work with to form parts and panels. Rick Milner says that is rapidly changing.>>
    <>
    Alcan Sees Europe Outpacing U.S. In Auto Aluminum Use
    http://www.aluminum.org/Template.cfm?Section=Home&template=/ContentManagement/ContentDisplay.cfm&ContentID=5623
    <>
    *****************RECENT NEWS*********************************


    Taiwan Economic News
    August 18, 2004
    HEADLINE: SAI WINS BIG-TICKET ALUMINUM-WHEEL ORDER FROM GM
    BODY:

    <>
    Modern Bulk Transporter
    July 1, 2004
    SECTION: INDUSTRY NEWS; ISSN: 0031-6431; Pg. 1
    LENGTH: 143 words
    HEADLINE: Alcoa extends Dura-Bright warranty
    BODY:
    <>
    Asia Pulse
    March 8, 2004 Monday
    SECTION: Northern Territory Regional
    LENGTH: 58 words
    HEADLINE: DAEWOO INTN'L TO SUPPLY ALUMINUM WHEELS FOR U.S. AUTOMAKERS
    DATELINE: SEOUL, March 8
    BODY:
    <>
    PR Newswire
    March 3, 2004, Wednesday
    SECTION: FINANCIAL NEWS
    DISTRIBUTION: TO BUSINESS, AUTO AND FOREIGN EDITORS
    LENGTH: 269 words
    HEADLINE: Ford Recognizes Hayes Lemmerz Borlem with Q1 Award
    DATELINE: NORTHVILLE, Mich., March 3
    BODY:
    <>
    ***************RESOURCES********************************

    MAJOR PLAYERS:

    Alcoa
    Amcast Industrial
    Enkei International
    Hayes Lemmerz
    Nucor

    TERMINOLOGY: 
     
    Due North Resources: Mining Glossary - http://www.cyber-north.com/glossary.html
    Principal Metals Online: Glossary - http://www.principalmetals.com/glossary/list.htm
    ASSOCIATIONS & ORGANIZATIONS: 

    The Aluminum Association - http://www.aluminum.org
    American Iron and Steel Institute - http://www.steel.org/
    American Iron Ore Association - http://www.aioa.org/
    Fossilfuels.org - http://www.fossilfuels.org/about.htm
    International Metalworkers' Federation - http://www.imfmetal.org/
    International Precious Metals Institute - http://www.ipmi.org
    The Minerals, Metals & Materials Society - http://www.tms.org
    National Mining Association - http://www.nma.org
    Steel Manufacturers Association - http://www.steelnet.org/
    United Steelworkers of America - http://www.uswa.org
     
    MEDIA LINKS: 

    AMM.com - http://www.amm.com/index2.htm
    InfoMine - http://www.infomine.com/
    The Mining Journal - http://www.mining-journal.com/
    The Mining Record - http://www.miningrecord.com/
    MiningLife - http://www.mininglife.com
    MiningUSA.com - http://www.miningusa.com/
    Trade Show News Network - http://www.tsnn.com

    *********Search Strategy*******************

    Google:
    "Aluminum wheels" and "market research"
    "aluminum wheels" percentage
    aluminum industry automotive

    Lexis-Nexis business database search
    -"aluminum wheels"









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    anonym @ July 28, 2010 edit